Emily Munro
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The Stop Monthly Donor Campaign

A monthly donor campaign that show residents of Toronto the direct impact The Stop has on poverty, marginalization and access to healthy food in their communities.

 

The Stop Monthly Donor Campaign

Art Direction and Design: Emily Munro and Wendy Ng
Copywriter: Daniel Reiter
Web Development: John Campana

 

BACKGROUND

The Stop, a community-based non-profit, strives to increase access to healthy food in a manner that maintains dignity, builds health and community, and challenges inequality. Monthly donors are essential to support The Stop’s initiatives, with over 80% of donations going directly towards community programming in Toronto.

OBJECTIVE

In order to grow their monthly donor base, FreshBooks partnered with The Stop to create a digital campaign that shows residents of Toronto the direct impact The Stop has on poverty, marginalization and access to healthy food communities in Toronto.

 

EXECUTION

We created a fully responsive landing page that outlines the direct impact The Stop has in Toronto.

 


Facebook and Google ads were geo-targeted by neighbourhood, so the information was relevant to the person viewing them.  We also created an e-blast to promote the campaign to their newsletter base.