Emily Munro


EMfacebook-freshoween-blue copy.jpg


A Halloween campaign that drives
social engagement and celebrates
FreshBooks' (quirky) culture. 



Halloween is very popular at FreshBooks. In 2016, we wanted to turn this special culture event into an opportunity to reward fans. Using Facebook's new 360 technology, we took photos of all staff members for a spooky 'I Spy' contest.

In under 24 hours and with a (very) limited budget, we not only delighted our followers, but also garnered over 7, 200 organic impressions and 236 reactions. That's an engagement increase of over 475% from the previous year.

Experience the witch hunt for yourself on Facebook.

Art Direction: Emily Munro, Gwen Myall, Wendy Ng
Copywriter: Shannon Elizabeth Murphy
Illustration: Jesse Read


Campaign Identity and Social Posts